Why Video? Why Now?
Social media is continually changing the way that we communicate and consume information.
The question is:
🎯 Grab Attention:
Video is a fantastic tool to hook your audience.
Unlike a long-winded paragraph, it is extremely easy to consume.
We’re all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention. Video allows you to be concise and capture viewers’ interest in the first few seconds.
Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more. You should place clear indicators of the videos intention at the beginning before users have the chance to scroll away.
🎯 Unique messaging
Posting a video on social media is similar to a conversation, you can only discuss one thing at a time. Otherwise your audience will quickly lose interest.
With your call to action in mind, your video should be telling the story that leaves viewers wanting more. If you’re adding something to the video that doesn’t contribute directly to the call to action, you may want to consider removing it.
You can repurpose many of your large video assets to focus on unique messages. If done efficiently, the asset can last for months and you’ll have compelling content for the foreseeable future.
It’s important to deliver relevant content to your audience.
Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behavior and any kind of relevant content that goes viral.
Some of the smartest brands incorporate these real-time techniques to become a part of the social conversation. Many popular hashtags also recur on a weekly basis (such as #wednesdaywisdom) and span across a range of consumer demographics. As a brand, you want to create campaigns that spark
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Welcome back! Mike here and I have a great post for you today about video and some key things to remember when you're using video on social media.

