Showing posts with label building a brand. Show all posts
Showing posts with label building a brand. Show all posts

Wednesday, February 10, 2021

Why Video Why Now? The Reasons You Can't Afford To Miss Out

Welcome back my friends! Mikey is here with one more video topic for the week! I shared this in our private group and the information was just too good not to share.


Why Video? Why Now?

Social media is continually changing the way that we communicate and consume information.

The most successful content marketers are delivering content consistently through multiple social media channels. It comes as no surprise that with all the content that is posted across these channels, that visual content is more than 40 times more likely to get shared than all-text content. Video is no exception. 

It is becoming an increasingly important part of the promotional artillery of marketers and large organizations consider it the most engaging communication channel for their audiences.

The question is: 

Are you making the most of your video assets across social media? With online videos accounting for more than 82% of all consumer internet traffic by 2022 – you need to be considering your options going forward. 
Here are some reasons why you should use video in your social media.

🎯 Grab Attention:

Video is a fantastic tool to hook your audience.

Unlike a long-winded paragraph, it is extremely easy to consume.

We’re all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention. Video allows you to be concise and capture viewers’ interest in the first few seconds.

Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more. You should place clear indicators of the videos intention at the beginning before users have the chance to scroll away.

 ðŸŽ¯ Unique messaging

Posting a video on social media is similar to a conversation, you can only discuss one thing at a time. Otherwise your audience will quickly lose interest.

 With your call to action in mind, your video should be telling the story that leaves viewers wanting more. If you’re adding something to the video that doesn’t contribute directly to the call to action, you may want to consider removing it.

You can repurpose many of your large video assets to focus on unique messages. If done efficiently, the asset can last for months and you’ll have compelling content for the foreseeable future. 

 ðŸŽ¯ Make the most of trending topics

It’s important to deliver relevant content to your audience.

Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behavior and any kind of relevant content that goes viral.

Some of the smartest brands incorporate these real-time techniques to become a part of the social conversation. Many popular hashtags also recur on a weekly basis (such as #wednesdaywisdom) and span across a range of consumer demographics. As a brand, you want to create campaigns that spark
conversation and linking your video to the latest trends is key to doing so.

 ðŸŽ¯ Want more content like this?

Stay tuned in this group for more content and value just like this.

Ask questions in the comments and add any suggestions for future videos.

Take action and apply some of these ideas right after you watch this

 ðŸŽ¯ Ready to get past your fear of video?

Become comfortable on video to reach your audience Be able to apply simple video strategies to get more views and engagement

Be able to reach more of the right people and be your authentic self Go to Here and sign up for the next 90 day program which will help you take your video, confidence, and business to the next level

Watch The Video Here:

 

What we do is bring the unbelievable into the believable. Sharing with others the simplicity in life and the ability that we all have within us to create greatness each and every day no matter what you want to bring to light. 

"One of the most lovable and loving couples I have ever met online, Michelle Lee Aldo and Mike Aldo shared their hearts with us in a value-packed hangout! It seemingly has nothing to do with business, but it actually has everything to do with business. I am happy to share the love." 
- Valeri S. Calgary, Alberta 

"Because of the Law of Attraction, I Knew I had to be on this! The Aldo's did not come across my feed accidentally. Set your intention in the morning and blaze your path for the day. I was feeling very out of alignment with my SOURCE today and I knew I had to reconnect with my true purpose. Thank you, Michelle and Mike Aldo for your message. I teared up many times tonight..... Tears of knowing that God and HIS Universe always steer us in Just the direction we are meant to go!"
 - Heidi V. Bend, Oregon 

"Thank you God for leading me to you two. Not ashamed of my past, so I use it to help & lift up others whom might be in the same predicament. #Authentic #BornToBeGreat #LoveForAll #OneLove Thank you!! *Listening intently*" 
- Melissa N. Apple Valley, California 

"You two are great love yahs for doing this video so many people need to know of this, I know this will help many you two are a blessing !! Thank you !!
- Bethany B. Alger, Michigan 

"Two beautiful Earth people.  Thank you for being true to who you ARE.  Love you and soon I will be there too!" Kathy P. San Francisco, California 

"The Aldo's! Great Message today! Thanks for sharing your passions." - Judi B. Aurora, CO 

"You guys were awesome!! Great video and inspirational team."  - Polina K. Fort Lauderdale, Florida

• Reach Your Goals Faster 
• Become A More Effective Leader 
• Breakthrough Limiting Beliefs 
• Gain Clarity In Your Purpose

Until next time,
- Mikey Aldo



P.S. One major way to get past your fears and to take your life to multiple levels is to get on video and share your story. Share who you are and what you believe to help others connect and bring light to this world. The Video Matrix can help with all of that and more! Check it out here


Tuesday, February 9, 2021

Following The Basics for Better Video Engagement: Growing Your Social Media Presence

Hello and welcome back! Mikey Here today for another post! Going off yesterday's topic I wanted to touch upon some of the basics to keep in mind...

You can see the post on my Facebook as well

Following The Basics for Better Video Engagement




All social videos should possess a few certain elements: 

First off, a call-to-action (CTA) is essential. 

Although one purpose of a social video is to expand brand awareness, it should also highlight a specific action you want viewers to accomplish. 

For instance, many YouTubers always ask viewers to “like, comment, and subscribe” at the end of each video. 

However, more specific CTAs can be more fruitful. Depending on your desired objective, always ask your audience to share the video or visit your website or follow you on Facebook— or anywhere else—at the end of the video. 

Social videos should also contain a hook and engaging content throughout. Many viewers will drop out within the first several seconds of a video if they do not find it interesting 

If necessary, it is better to create a series of shorter videos than one long video. Because engagement for even a two- or three- minute video is only about 63%, make sure your video is filled to the brim with engaging content throughout. 

Social video will give your business more attention than ever before. As long as you spend time creating quality videos and following the marketing tips above, viewers will fall in love with your brand 

 Always remember to use video as a way to interact with users, not as a scheme to make more money.  

When people know that you care about them, they build a positive, trustworthy perception of your business. Video is essential to any social media campaign. Marketers across the globe are realizing the potential video has and are taking advantage of it. 

It is time for you to do the same.  Always Here For Your Video Success!




What we do is bring the unbelievable into the believable. Sharing with others the simplicity in life and the ability that we all have within us to create greatness each and every day no matter what you want to bring to light. 

"One of the most lovable and loving couples I have ever met online, Michelle Lee Aldo and Mike Aldo shared their hearts with us in a value-packed hangout! It seemingly has nothing to do with business, but it actually has everything to do with business. I am happy to share the love." 
- Valeri S. Calgary, Alberta 

"Because of the Law of Attraction, I Knew I had to be on this! The Aldo's did not come across my feed accidentally. Set your intention in the morning and blaze your path for the day. I was feeling very out of alignment with my SOURCE today and I knew I had to reconnect with my true purpose. Thank you, Michelle and Mike Aldo for your message. I teared up many times tonight..... Tears of knowing that God and HIS Universe always steer us in Just the direction we are meant to go!"
 - Heidi V. Bend, Oregon 

"Thank you God for leading me to you two. Not ashamed of my past, so I use it to help & lift up others whom might be in the same predicament. #Authentic #BornToBeGreat #LoveForAll #OneLove Thank you!! *Listening intently*" 
- Melissa N. Apple Valley, California 

"You two are great love yahs for doing this video so many people need to know of this, I know this will help many you two are a blessing !! Thank you !!
- Bethany B. Alger, Michigan 

"Two beautiful Earth people.  Thank you for being true to who you ARE.  Love you and soon I will be there too!" Kathy P. San Francisco, California 

"The Aldo's! Great Message today! Thanks for sharing your passions." - Judi B. Aurora, CO 

"You guys were awesome!! Great video and inspirational team."  - Polina K. Fort Lauderdale, Florida

• Reach Your Goals Faster 
• Become A More Effective Leader 
• Breakthrough Limiting Beliefs 
• Gain Clarity In Your Purpose

Until next time,
- Mikey Aldo



P.S. One major way to get past your fears and to take your life to multiple levels is to get on video and share your story. Share who you are and what you believe to help others connect and bring light to this world. The Video Matrix can help with all of that and more! Check it out here

Monday, February 8, 2021

Top Reasons To Use Video +PLUS+ The 5 Keys When Using Video On Social Media

Welcome back! Mike here and I have a great post for you today about video and some key things to remember when you're using video on social media.




How Video Can Improve YOU, Your Business, And Your Facebook Engagement 

Choosing To Use Video On Facebook Can: 

Attract New Customers + Build Your Tribe 
Find The Right People For Your Offer + Build Curiosity 
Grow Your Friends List + Help More People 
Enhance Your Engagement + Make More Sale 

Some Of The Key Tips To Keep In Mind:
 ðŸŽ¯ 1. Go Live On Facebook 

If you want more people to watch your videos and see your Facebook posts, consider going live on Facebook.  Facebook’s algorithm has been updated in order to favor live videos as data has shown that live videos typically hold a user’s interest for a longer period of time. 

Don’t Waste Time at the Beginning. When it comes to creating Facebook videos (and videos, in general) you don’t want to create a long, drawn-out introduction that steadily builds up to some masterful climax that shocks and awes a visitor. 

 ðŸŽ¯ 2. Your Video Must Get To The Point  

Keep it simple Don’t try to throw too much at people at once with your Facebook video. 

If you want to increase the likelihood of a video being consumed and then shared, it needs to emphasize one simple, easy-to-understand point 

 ðŸŽ¯ 3. Go Long And Vertical  

While run length affects engagement so does the length of the video description. Longer descriptions hook viewers. 

The average engagement video with descriptions over 300 characters was 0.39%, while engagement with descriptions of 200 or fewer characters was between 0.19 and 0.21%. When going LONG, you also should go VERTICAL as Facebook audiences are more receptive to vertical videos. 

Vertical earned an average engagement rate 40% better than landscape videos and 100% better than square videos. Those results make sense given that over 98% of active users worldwide accessed the social network via any kind of mobile phone in April 2020, according to Statista. 

🎯 4. Use A Mix Of Video Content 

To keep things interesting use Live video, Tutorial Videos Informational videos. Promote and distribute your video content for maximum impact. Reach your audience on Facebook with videos that add value and capture their attention 

🎯 5. Add A Call-To-Action (CTA) 

Having a call-to-action (CTA) on your video is a great way to encourage engagement, drive traffic to your website, and even convert viewers into customers. 

Those Are The Top Reasons To Use Video And The Top 5 Keys To Remember When You Are Using Video On Social Media  

Any Questions or Want To Chat? Leave A Comment Below Or Send Me A Message


What we do is bring the unbelievable into the believable. Sharing with others the simplicity in life and the ability that we all have within us to create greatness each and every day no matter what you want to bring to light. 

"One of the most lovable and loving couples I have ever met online, Michelle Lee Aldo and Mike Aldo shared their hearts with us in a value-packed hangout! It seemingly has nothing to do with business, but it actually has everything to do with business. I am happy to share the love." 
- Valeri S. Calgary, Alberta 

"Because of the Law of Attraction, I Knew I had to be on this! The Aldo's did not come across my feed accidentally. Set your intention in the morning and blaze your path for the day. I was feeling very out of alignment with my SOURCE today and I knew I had to reconnect with my true purpose. Thank you, Michelle and Mike Aldo for your message. I teared up many times tonight..... Tears of knowing that God and HIS Universe always steer us in Just the direction we are meant to go!"
 - Heidi V. Bend, Oregon 

"Thank you God for leading me to you two. Not ashamed of my past, so I use it to help & lift up others whom might be in the same predicament. #Authentic #BornToBeGreat #LoveForAll #OneLove Thank you!! *Listening intently*" 
- Melissa N. Apple Valley, California 

"You two are great love yahs for doing this video so many people need to know of this, I know this will help many you two are a blessing !! Thank you !!
- Bethany B. Alger, Michigan 

"Two beautiful Earth people.  Thank you for being true to who you ARE.  Love you and soon I will be there too!" Kathy P. San Francisco, California 

"The Aldo's! Great Message today! Thanks for sharing your passions." - Judi B. Aurora, CO 

"You guys were awesome!! Great video and inspirational team."  - Polina K. Fort Lauderdale, Florida

• Reach Your Goals Faster 
• Become A More Effective Leader 
• Breakthrough Limiting Beliefs 
• Gain Clarity In Your Purpose

Until next time,
- Mikey Aldo



P.S. One major way to get past your fears and to take your life to multiple levels is to get on video and share your story. Share who you are and what you believe to help others connect and bring light to this world. The Video Matrix can help with all of that and more! Check it out here


Monday, January 25, 2021

Why is Video Becoming More Important in 2021



Hey friends! Thanks for checking back in today. You've go Mikey here with another valuable post.


Just incase you haven't noticed this blog is all about delivering as much value to you as possible. That is why I am sharing this live broadcast I did with my good friend Jeff Browne where we share the importance of video in 2021

Do you have fears of video? Would you like to be better at video? Are you asleep at the wheel when it comes to video?

Watch the broadcast here:

My biggest takeaway from this live stream is how important it is to be authentic on social media. Jeff and I were able to create a great friendship right off the bat because we were able to form a connection through the videos and the Facebook Live streams we have on our social media accounts. 

What we do is bring the unbelievable into the believable. Sharing with others the simplicity in life and the ability that we all have within us to create greatness each and every day no matter what you want to bring to light. 


"One of the most lovable and loving couples I have ever met online, Michelle Lee Aldo and Mike Aldo shared their hearts with us in a value-packed hangout! It seemingly has nothing to do with business, but it actually has everything to do with business. I am happy to share the love." 
- Valeri S. Calgary, Alberta 

"Because of the Law of Attraction, I Knew I had to be on this! The Aldo's did not come across my feed accidentally. Set your intention in the morning and blaze your path for the day. I was feeling very out of alignment with my SOURCE today and I knew I had to reconnect with my true purpose. Thank you, Michelle and Mike Aldo for your message. I teared up many times tonight..... Tears of knowing that God and HIS Universe always steer us in Just the direction we are meant to go!"
 - Heidi V. Bend, Oregon 

"Thank you God for leading me to you two. Not ashamed of my past, so I use it to help & lift up others whom might be in the same predicament. #Authentic #BornToBeGreat #LoveForAll #OneLove Thank you!! *Listening intently*" 
- Melissa N. Apple Valley, California 

"You two are great love yahs for doing this video so many people need to know of this, I know this will help many you two are a blessing !! Thank you !!
- Bethany B. Alger, Michigan 

"Two beautiful Earth people.  Thank you for being true to who you ARE.  Love you and soon I will be there too!" Kathy P. San Francisco, California 

"The Aldo's! Great Message today! Thanks for sharing your passions." - Judi B. Aurora, CO 

"You guys were awesome!! Great video and inspirational team."  - Polina K. Fort Lauderdale, Florida

• Reach Your Goals Faster 
• Become A More Effective Leader 
• Breakthrough Limiting Beliefs 
• Gain Clarity In Your Purpose

Until next time,
- Mikey Aldo



P.S. One thing my wife and I have learned over the years is that it is extremely important to get comfortable with online videos. If you have to do Zoom presentations or if you are looking to build your brand and audience it is equally as critical to your success. Check this out





Saturday, January 23, 2021

Planning on Success Using Three Simple Steps

Hello again my friends! Welcome back, you've got Mikey Aldo here for a quick video today that is geared toward you and your success.

With the latest world wide changes it is very important to start focusing on your success. People are not longer making daily commutes to work. They are no longer sitting in business meetings and traveling to events.

You might have had to reinvent yourself in 2020 and here we are just about a year later in the same situation, how to survive with this pandemic. People are working from home and tapping into their skillset. People are developing new skills and marketing practices. 

It is extremely clear that NOW is the time, if you haven't already been taking action you are missing the boat. 

Here is a video from 2015 that still applies to right now. We are so glad we took action when we did:


So the question now comes back to you. 

Are you going to be in the same place you were last year? 

Are you ready to tap into your personal power? 


"One of the most lovable and loving couples I have ever met online, Michelle Lee Aldo and Mike Aldo shared their hearts with us in a value-packed hangout! It seemingly has nothing to do with business, but it actually has everything to do with business. I am happy to share the love." 
- Valeri S. Calgary, Alberta 

"Because of the Law of Attraction, I Knew I had to be on this! The Aldo's did not come across my feed accidentally. Set your intention in the morning and blaze your path for the day. I was feeling very out of alignment with my SOURCE today and I knew I had to reconnect with my true purpose. Thank you, Michelle and Mike Aldo for your message. I teared up many times tonight..... Tears of knowing that God and HIS Universe always steer us in Just the direction we are meant to go!"
 - Heidi V. Bend, Oregon 

"Thank you God for leading me to you two. Not ashamed of my past, so I use it to help & lift up others whom might be in the same predicament. #Authentic #BornToBeGreat #LoveForAll #OneLove Thank you!! *Listening intently*" 
- Melissa N. Apple Valley, California 

"You two are great love yahs for doing this video so many people need to know of this, I know this will help many you two are a blessing !! Thank you !!
- Bethany B. Alger, Michigan 

"Two beautiful Earth people.  Thank you for being true to who you ARE.  Love you and soon I will be there too!" Kathy P. San Francisco, California 

"The Aldo's! Great Message today! Thanks for sharing your passions." - Judi B. Aurora, CO 

"You guys were awesome!! Great video and inspirational team."  - Polina K. Fort Lauderdale, Florida

• Reach Your Goals Faster 
• Become A More Effective Leader 
• Breakthrough Limiting Beliefs 
• Gain Clarity In Your Purpose





Until next time,
-Mikey Aldo


P.S. In the video above I mention what started our shift in life. It has brought us to build our own digital product that is helping people be their most authentic self check it out here