Welcome back! Mike here and I have a great post for you today about video and some key things to remember when you're using video on social media.
How Video Can Improve YOU, Your Business, And Your Facebook Engagement
Choosing To Use Video On Facebook Can:
Attract New Customers + Build Your Tribe
Find The Right People For Your Offer + Build Curiosity
Grow Your Friends List + Help More People
Enhance Your Engagement + Make More Sale
Some Of The Key Tips To Keep In Mind:
🎯 1. Go Live On Facebook
If you want more people to watch your videos and see your Facebook posts, consider going live on Facebook. Facebook’s algorithm has been updated in order to favor live videos as data has shown that live videos typically hold a user’s interest for a longer period of time.
Don’t Waste Time at the Beginning. When it comes to creating Facebook videos (and videos, in general) you don’t want to create a long, drawn-out introduction that steadily builds up to some masterful climax that shocks and awes a visitor.
🎯 2. Your Video Must Get To The Point
Keep it simple Don’t try to throw too much at people at once with your Facebook video.
If you want to increase the likelihood of a video being consumed and then shared, it needs to emphasize one simple, easy-to-understand point
🎯 3. Go Long And Vertical
While run length affects engagement so does the length of the video description. Longer descriptions hook viewers.
The average engagement video with descriptions over 300 characters was 0.39%, while engagement with descriptions of 200 or fewer characters was between 0.19 and 0.21%. When going LONG, you also should go VERTICAL as Facebook audiences are more receptive to vertical videos.
Vertical earned an average engagement rate 40% better than landscape videos and 100% better than square videos. Those results make sense given that over 98% of active users worldwide accessed the social network via any kind of mobile phone in April 2020, according to Statista.
🎯 4. Use A Mix Of Video Content
To keep things interesting use Live video, Tutorial Videos Informational videos. Promote and distribute your video content for maximum impact. Reach your audience on Facebook with videos that add value and capture their attention
🎯 5. Add A Call-To-Action (CTA)
Having a call-to-action (CTA) on your video is a great way to encourage engagement, drive traffic to your website, and even convert viewers into customers.
Those Are The Top Reasons To Use Video And The Top 5 Keys To Remember When You Are Using Video On Social Media
Any Questions or Want To Chat? Leave A Comment Below Or Send Me A Message
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P.S. One major way to get past your fears and to take your life to multiple levels is to get on video and share your story. Share who you are and what you believe to help others connect and bring light to this world. The Video Matrix can help with all of that and more! Check it out here
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