Tuesday, February 9, 2021

Following The Basics for Better Video Engagement: Growing Your Social Media Presence

Hello and welcome back! Mikey Here today for another post! Going off yesterday's topic I wanted to touch upon some of the basics to keep in mind...

You can see the post on my Facebook as well

Following The Basics for Better Video Engagement




All social videos should possess a few certain elements: 

First off, a call-to-action (CTA) is essential. 

Although one purpose of a social video is to expand brand awareness, it should also highlight a specific action you want viewers to accomplish. 

For instance, many YouTubers always ask viewers to “like, comment, and subscribe” at the end of each video. 

However, more specific CTAs can be more fruitful. Depending on your desired objective, always ask your audience to share the video or visit your website or follow you on Facebook— or anywhere else—at the end of the video. 

Social videos should also contain a hook and engaging content throughout. Many viewers will drop out within the first several seconds of a video if they do not find it interesting 

If necessary, it is better to create a series of shorter videos than one long video. Because engagement for even a two- or three- minute video is only about 63%, make sure your video is filled to the brim with engaging content throughout. 

Social video will give your business more attention than ever before. As long as you spend time creating quality videos and following the marketing tips above, viewers will fall in love with your brand 

 Always remember to use video as a way to interact with users, not as a scheme to make more money.  

When people know that you care about them, they build a positive, trustworthy perception of your business. Video is essential to any social media campaign. Marketers across the globe are realizing the potential video has and are taking advantage of it. 

It is time for you to do the same.  Always Here For Your Video Success!




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- Mikey Aldo



P.S. One major way to get past your fears and to take your life to multiple levels is to get on video and share your story. Share who you are and what you believe to help others connect and bring light to this world. The Video Matrix can help with all of that and more! Check it out here

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